Primerica | The Freedom MovementIntroduction · 1 of 3

Primerica at a glance

Trusted by millions.
Built to last.

Founded in 1977, Primerica is the largest independent financial services marketing organization in North America.

5.5M+
lives insured through Primerica life companies
≈3.1M
client investment accounts
$967B+
of term life insurance in force
$4.8M
average benefit claims paid every day
$128B+
in client investment account asset values
NYSE: PRI
Primerica, Inc. is publicly traded on the New York Stock Exchange

Industry awards & recognition

Source: Primerica Awards & Recognition
IBD#1 Most Trusted Life Insurance CompanyInvestor’s Business Daily
AM BestAM Best · A+ (Superior)Primerica Life Insurance Company of Canada
BBBBBB · A+Accredited since 1980
ForbesForbes · 2027America’s Best Insurance Companies
TIMETIME · 2026America’s Best Financial Services
Newsweek America’s Greatest Workplaces 2026 awardAmerica’s Greatest Workplaces · 2026Newsweek

Your Financial Strategy

Your Financial Life.
One Clear Strategy.

We look at the major areas of your financial life together, helping you identify opportunities and explore solutions through a network of established financial providers.

Primerica financial strategy wheel showing investments, life insurance, health and disability, legal services, home and auto, and mortgages
Financial partner network including AGF, Mackenzie Investments, 8Twelve, T. Rowe Price, Surex, The Edge Benefits, Canada Life, Canada Protection Plan, Wawanesa, BlackRock, Dynamic Funds, Intact, Brandywine Global, GreenShield, The Co-operators, Manulife and LegalShield

Why families seek our help

Start with clarity.
Move forward with confidence.

Whether you're starting from scratch or already have a financial strategy, a fresh perspective can help you make more informed decisions.

01

No Financial Strategy

No clear strategy for building wealth, managing debt, or achieving financial independence.

02

Too much tax

Looking for ways to keep more of what they earn and invest.

03

Too many fees

Unsure whether they're receiving value for the costs they pay.

04

Poor service

Not getting the communication, guidance, or support they expect.

05

Not enough protection

Potential gaps in insurance, estate, or risk planning.

A Fresh Perspective. A Second Opinion.

Many families we work with already have investments, insurance, and an existing financial professional.

Our Financial GPS helps us understand your current situation, review what you already have, and identify potential opportunities worth exploring.

There's no expectation to change what you're already doing unless we identify a clear opportunity for improvement.

Primerica at a glance · 1 of 3